
The 88
Location: Australia

What Ryan Did: Founder of The 88
The 88 is a platform inspired by the Zulu greeting:
Sawubona (8) ~ “I see you”
and the response:
Ngikhona (8) ~ “I am here”
Ryan’s work for The 88 includes -

How much a dollar cost?
He begged and pleaded
Asked me to feed him twice, I didn’t believe it
Told him, “Beat it”

When we took part in Ramadan
As Ramadan draws to a close, The 88 throws back to 2016 – when founder Ryan Cheng spent a few days taking part in Ramadan with two of his best friends.

Why Chinese New Year is not just for Asians
“Happy New Year!” yelled my Grand-Aunt as she embraced my brothers and myself tightly at the door to her classic Singaporean flat; small yet cosy.

You speak English?!?
As an Asian travelling in Asia, I often found myself in two very strange situations…

These walls
“I will build a wall…I will build a great, great wall…mark my words”
~ Donald J Trump

Instagram - @the88mag
Developed content and marketing strategy to grow The 88 online.